Many heart-led leaders face the tension between wanting to belong and feeling called to stand out. In this post, I share my journey from trying to blend in as a young Asian American to embracing my identity as a trailblazer. Discover why owning your story, rather than hiding it, is the most powerful way to create impact and live authentically. If you’re ready to turn what makes you different into unmatched value, this is for you."

Feel like your story is just waiting to be told, but can’t find the time or clarity to share it? As visionary leaders, we often push our personal stories aside—but the truth is, your story is your brand. It’s what sets you apart and creates real connections. In this post, I’ll show you five game-changing reasons why telling your story is the secret to building an impactful brand and igniting a movement. Ready to unlock your unique brilliance and inspire the people you’re meant to lead? Let’s dive in.

What does brand storytelling have to do with your physical health? Everything.

A virtual tea with friend and founder of Natural Born Rebel Dr. Missy Kim, leads to a stunning realization of why it’s so friggin’ hard for humans to bring their full selves into their brands. And how to reframe our stories to shine unapologetically in business.

If you’ve been hiding out because you’re worried about being too different, ask yourself this very important question.

Is it time to get more personal with your brand? Here are four unique scenarios where a personal brand is Miracle-Gro to growing your business and impact.

If you're getting lackluster results from your marketing, it's probably because you're talking too much about your product, and not enough about the transformation it creates for for your clients. Try this simple madlib to help you uncover the gold.

It’s scientifically proven that human brains crave stories. Here’s a quick sum-up of how it works, and how you can tap this power to grow your impact and create irresistible content that connects to your audience.